Black Friday Isn’t Just for Shoppers - It’s for Business Owners Ready to Sell

Every year around this time, everyone talks about deals and discounts. But here’s the truth no one says out loud:

Black Friday isn’t just the biggest shopping week of the year - it’s one of the most strategic moments for business owners thinking about selling.

And I’ll tell you exactly why.

1. Buyers Aren’t Slowing Down — They’re Accelerating

While consumers are lining up for TVs and tablets, business buyers are lining up for opportunities.

BizBuySell recently reported 2,599 closed transactions in Q3, up 8% year-over-year and 11% quarter-over-quarter. Axial also tracked 3,320 new deals hitting the market, the second-highest volume ever.

Translation?

There’s more activity, more capital, and more demand than we’ve seen in a long time.
And serious buyers know year-end is crunch time.

2. Well-Priced, Well-Prepared Businesses Move Fast Right Now

What I’m seeing in real time:

  • More owners are finally willing to list

  • Buyers are deeper in their searches

  • Deals with clean books move immediately

  • Quality listings get inquiries in hours, not weeks

  • LOIs often land within 10–20 days

This time of year is a magnet for motivated buyers - and they don’t blink on strong financials.

3. Your business isn’t a clearance item — it’s a premium asset buyers compete for.

Too many owners think Black Friday means:

“Should I discount? Is now the wrong time? Should I wait until spring?”

No.

Your business isn’t a $299 flat-screen on a pallet at Walmart.

This is your life’s work -  a cash-flowing asset with real buyer demand.

Buyers aren’t looking for discounts. They’re looking for:

  • Clean books

  • Defensible SDE

  • Loyal customers

  • Solid leases

  • Processes and people

  • Growth potential

If you have those pieces in place, the market rewards you.

4. Waiting Until 2026? Don’t.

Here’s the misconception:
“January is when everything starts.”

Not for buyers.

Buyers are already building their 2026 pipeline right now.

Sellers who wait until spring often miss:

  • The Q1 momentum wave

  • The surge in January buyer activity

  • Fresh budgets

  • Buyers who made a New Year’s resolution to buy a business

If you want to ride the wave, you don’t start paddling in April.

You get ready now.

Final Thought: Black Friday Isn’t About Discounts - It’s About Timing

If you’re curious what your business could be worth heading into 2026, this is the moment to find out.

There’s no pressure, no commitment - just clarity. If everyone else gets a Black Friday deal this week, you might as well get one too - the gift of knowing what your business is actually worth. You can start on my valuation page.

Eric I. Mendelsohn- Business Broker